In a letter to PepsiCo CEO Indra Nooyi, Prince Ali said: “Saad will remain in our memory as a passionate football lover who cared about what the game could bring to our communities. He was a visionary – recognizing and supporting footballs ability to promote education, health and social integration of our youth. We thoroughly enjoyed working with him and will do our upmost to ensure that we go on to create a legacy through our partnership that is testament to his spirit, kindness and leadership.
On behalf of the whole team of the Asian Football Development Project, I would like to express our sincere condolences to Saads family and to his PepsiCo team in mourning. We are thinking of you and wishing you strength and courage at this difficult time.”